HARBOUR SOCIAL MEDIA SYMPHONY
Transforming Social Media into Your Stage
The 6-week course to turn your Social media pages into your own music success story
Online video course
Download worksheets
Strategies we use daily
Your Instagram page is your resume
When I started as an Artist Manager and Agent, I began collaborating with some exceptional producers. They all had remarkable releases, some on the best labels, but they didn’t get the shows they had hoped for. Why was that?
I noticed that they all struggle with the same problem: Social Media
When we talk about social media, they also give the same respons.
“I DONT LIKE IT”
“IT SHOULD BE ABOUT THE MUSIC”
The second one is definitely true, but if nobody hears the music. How are they going to like it? A good marketing strategy is important.
When I talk to promotors, they ask me the same question. “Can you send me their Instagram?”. Your Instagram page is becoming your resume, portfolio, CV. However you want to call it.
They will look at several stuff to determine if you are capable for their slots.
Want to know how to get the perfect profile?
Join our 6 week program. Just 12 spots available
Jonathan is a dedicated artist manager who helped me a lot throughout the years. I had a few other managers and agents, but none did whatever Jonathan did for me. I did more shows in several countries.
Get everything you need to know to develop your social media game
After this course you will:
- Understand how to communicatie with different target groups
- be able to create your own marketing plan for every release
- have a bigger network in the music business
- increase your Spotify plays
- increase your Beatport sales
- have your own social media plan to push your release
“Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.”
―
What are we going to talk about?
WEEK1: Foundation and Audience Understanding
Introduction to Social Media for DJs and Producers + Understanding Your Audience. Overview of social media importance and platform. Identifying target audience and creating personas
WEEK 3: Branding and Platform-specific strategies
Building Your Brand Identity + Platform-Specific Strategies. Defining brand identity and consistency. Optimizing profiles on different platforms
Week 5: Analytics and Collaboration
Utilizing Analytics + Collaborations and Partnerships. Introduction to analytics tools and interpreting metrics. Leveraging partnerships and collaborations
WEEK 2: Setting Goals and Content Creation
Setting Goals and Objectives + Content Creation Strategies. Defining goals and setting SMART objectives. Developing content strategy and planning
WEEK 4: Engagement and community building
Engagement and Community Building.
Techniques for increasing engagement.
Building a loyal fan base and responding to comments
Week 6: Management and Success Measurement
Lesson 6: Managing Your Social Media Presence + Measuring Success and Iterating. Time management, tools for scheduling, dealing with negativity. Evaluating success, making adjustments, and continuing to evolve
Get started with your own release strategy
Choose your preferred social media strategy plan
only 12 spots for these 6 weeks
Basic
- 6 weeks deep dive in social media for artists
- 6 strategic coaching calls
- 12 artists in a group to grow with
- 1 coach / mentor session with Jonathan of 1h
- Templates and tools for your social media game
- BONUS: 30 day social media challenge e-book
Intens
- 6 weeks deep dive in social media for artists
- 6 strategic coaching calls
- 12 artists in a group to grow with
- 1 coach / mentor session with Jonathan of 1h
- Templates and tools for your social media game
- BONUS: 30 day social media challenge e-book
Full management
- Kick-off call with Jonathan
- 6 weeks deep dive in social media for artists
- 6 strategic coaching calls
- 12 artists in a group to grow with
- 6 coach / management session with Jonathan of 1h
- Templates and tools for your social media game
- BONUS: 30 day social media challenge e-book